Authored by raviteja

Animations & illustrations are integral

At myVI(a leading telecom service provider in India), our team successfully turned around complex platforms such as websites, software, & applications into elegant and highly functional experiences, customized for both end-users as well as internal operations to craft a seamless digital experience.Baby Boomers is the demographic cohort that can be defined as people born in the mid 1940s to the late 1960s. Boomers have been laggards in the adoption of technology and hence, are slow to change traditional banking habits. Their primary concerns with digital banking interfaces are security and ease of use. They rarely switch to other brands and yield a great deal of influence with the younger segments. To deliver an end to end financial solution with a higher level of usability should be a priority for banks.

Learn more about our expertise in digital products to see our contribution in helping companies to scale their businesses through design.Digital reform in financial institutions is at the tipping point. Omnichannel banking is the order of the day and hybridized banking techniques are penetrating the marketplace at a consistent pace. Digital wallets, wealth management solutions, easy lending portals, et cetera, have disrupted the financial sector by delivering user-friendly services. Every banking service that was earlier delivered only at a brick and mortar bank in India is now accessible on a smartphone. Driven by a customer-centric approach, these services are high on usability and adaptability, which is a result of well-thought User Experience (UX) Design and User Interface (UI) Design. The implementation of Human Centred Design (HCD) thinking while developing solutions can help to boost the emotional attachment to the brand, resulting in customer loyalty. More info: it support engineer

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